In 2013 I blogged about (and tainted) Ikea for their lack of environmental sustainability. They recently joined a growing list of companies who are upstaging governments and have pledged over a billion dollars to help fight climate change and they are making numerous steps to improve their business practices which were previously lacking. Ikea Chief Sustainability Officer, Steve Howard, has been given the latitude to assemble a team to make real progress and improvements. The key to validating improvement on most things is to measure it, make educated decisions on where to apply effort, apply effort, and re-measure. That is the simplistic approach Howard is taking and he is the first to recognize it is an iterative process. He discussed this in part at his TED Talk.
Where some companies seem to talk sustainability for marketing purposes, Ikea’s commitment is genuine. In 2014, 42% of their total energy consumption came from renewables. With over 700,000 solar panels installed on Ikea buildings and a commitment to own and operate 224 wind turbines, they have quickly outpaced their competitors. They are well on pace with core things like water and energy conservation but more importantly have taken serious stock in obtaining materials from sustainable sources. In 2014, that was 41% of their wood and 75% of their cotton as examples. They are also shifting their portfolio of products to help home owners be more sustainable.
Recognizing that ‘A journey of a thousand miles starts with a single step’, I hereby approve shopping at Ikea again if you are unable to re-purpose or salvage something.